Mineral Insulated Metal Sheathed Cables
Standard applied: IEC60502
Rated Voltage: 450/750V 600/1000V
Conductor: Class 2 copper as per IEC 60228
Fire Barrier: Mica tape
Insulation: mineral compound
Filling: mineral compound
Sheath: LSOH or aluminum corrugated welding tube or copper corrugated welding tube
Application: Those Fire Cable for installation where fire, smoke emission and toxic fumes create a potential threat to life and equipment
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After "Social Empire" and "Game Giant", Tencent's next step...
Tencent, one of the largest internet platforms in China, is actively leveraging its technological capabilities—advertising, cloud computing, artificial intelligence, and mobile payments—to help businesses reduce operational costs while increasing revenue. This vision was highlighted by Ren Yuxi, Tencent’s Chief Operating Officer, during the 2017 Tencent Smart Summit in September. At the event, key executives from online advertising, cloud services, film, and AI sectors were present, showcasing high-quality products like “Full-time Masters†and “King of Glory†to partners and advertisers.
The summit marked the tenth anniversary of the Smart Summit, a platform where Tencent has been showcasing its latest innovations and strategies for over a decade. From Weibo and Weishi in 2012 and 2013, to online videos in 2014, and now cloud computing and AI, the event has reflected the company's evolving business focus.
A significant change this year was the shift in leadership. Liu Shengyi, who had previously attended all nine previous summits, was reassigned to the role of Chairman of the Advertising Group, while Ren Yujun took center stage as the new president of the Online Media Group (OMG). This shift signals a new phase for Tencent, especially after the decline of micro-vision and micro-blog products and the stagnation of brand advertising.
This year’s summit theme, “One Tencent,†emphasizes internal integration and resource optimization. Zheng Xianglin, Vice President of Tencent, explained that the goal is to use OMG as a central hub to integrate technology, data, and content into comprehensive solutions for users. The concept of integration is crucial, as product fragmentation and data silos have made it difficult for brands to leverage Tencent’s full potential.
Ren Yuyi’s role in integrating resources between OMG and IEG (Interactive Entertainment Group) highlights the strategic move toward a more unified ecosystem. This includes not only content and entertainment but also social media, video, and other platforms. The aim is to create a more cohesive and valuable experience for users and clients alike.
As Tencent continues to evolve, advertising is becoming an increasingly vital part of its revenue stream. In Q2 2017, online advertising revenue reached 10.148 billion yuan, showing strong growth compared to the 39% growth in online gaming. With a wide range of ad formats—from brand exposure on websites and videos to performance-based ads in WeChat Moments and public accounts—Tencent offers diverse opportunities for marketers.
Through user data collected across its platforms, Tencent can provide more accurate targeting and personalized marketing. As Dinna, Vice President of the Media Group, explained, data helps solve three core issues: finding the right audience, understanding their interests, and engaging them effectively. This approach allows brands to refine their strategies and improve conversion rates.
Tencent is positioning itself as a "universal advertising company," combining data-driven insights with a broad product ecosystem. Unlike traditional agencies or media channels, Tencent can track user behavior from initial interest to purchase and beyond, offering a complete marketing solution.
In the broader industry, integration has become a key trend. Companies like Alibaba, Ogilvy & Mather, and Dentsu are also focusing on unifying their offerings to better serve brands. As the digital marketing landscape becomes more competitive, the ability to offer accurate user insights and high conversion rates will be critical for success.
Tencent’s journey toward integration reflects its ambition to lead in the evolving digital economy, leveraging both technology and data to create value for its partners and users.