Differential Mode Ring Inductance,Differential Mode Inductor Series,Differential Mode Filter Inductor,Differential-mode choke Xuzhou Jiuli Electronics Co., Ltd , https://www.xzjiulielectronic.com
Behind the "Share BMW": Benshan Media and Friends Song Xiaobao Bi Chang is a shareholder
The recent surge in the sharing economy has drawn significant attention from celebrities looking to invest. One notable example is the sharing initiative involving BMW cars in Shenyang, where well-known figures like Song Xiaobao and Bi Chang, both disciples of Zhao Benshan, have joined as shareholders. This move has sparked widespread interest among the public.
On August 9, the shared BMW Brilliance made its debut in Shenyang. According to reports, Liaoning Hongyang Shared Car Leasing Co., Ltd., the operator behind this project, plans to roll out 1,500 BMW 1 Series sedans across Shenyang. These cars will be available at airports, train stations, and major CBD areas. Notably, these vehicles enjoy free parking at over 1,400 designated parking lots, accommodating 220,000 parking spaces, while the fuel costs will be covered by the platform. Users will be charged 1.5 yuan per kilometer, with a daily cap of 200 yuan.
In an interview with Yu Xin News, Lou Hongyang, the executive director and manager of Liaoning Hongyang, confirmed this development and mentioned that Song Xiaobao had withdrawn from the project, with his shares now held by his wife. The shared BMWs come equipped with advanced features such as car Wi-Fi, fingerprint recognition, facial recognition, alcohol testing, and intelligent voice systems.
To use the service, users must scan a QR code on the car body, download the company's app, upload their ID and driver's license, and pay a 999 yuan deposit. This deposit primarily covers potential fines and usage fees. The initial batch of vehicles was supplied by Shenyang Express Tongbao Auto Sales Service Co., Ltd., and future expansion plans include introducing shared vehicles in cities like Beijing, Shijiazhuang, Tianjin, Guangdong, Xi’an, Chengdu, Hangzhou, Ningbo, Chongqing, and Harbin.
The involvement of high-profile figures like Song Xiaobao and Bi Chang has brought added attention to this venture. Both are connected to Zhao Benshan, and their participation highlights the star-studded nature of the funding behind the project. According to industry records, Liaoning Hongyang Shared Car Leasing Co., Ltd. was established on August 1, 2017, with a registered capital of 20 million RMB. Initially, the investors included Bi Chang, Song Baoli, and Yan Hongyang. Three days later, the investors shifted to Promote Sharing (Beijing) Technology Development Co., Ltd.
Promote Sharing's parent company, Beijing Jinyang, was established on July 5 this year with a registered capital of 100 million RMB. Its initial investors were also Bi Chang, Yan Hongyang, and Song Baoli. On August 15, Song Baoli was replaced by Wang Xue, reportedly Song Xiaobao’s wife.
An insider told Xinhua News that Song Baoli was the famous comedian Song Xiaobao, and Wang Xue was his wife. Lou Hongyang confirmed this information to Xinhua News, stating that Song Baoli had indeed withdrawn, and his wife had taken over. When asked about the reasoning behind this change, Lou Hongyang declined to comment.
Another insider noted that Bi Chang, who was present at the launch of the shared BMWs, is married to Yan Hongyang, who played Wang Xiaomeng in "Country Love." Prior to the launch, Bi Chang had also been seen supporting her husband's business platform.
Despite the initial excitement, the shared BMW project quickly found itself embroiled in controversy. Reports emerged alleging reckless driving by users, though the company denied these claims. Lou Hongyang addressed these concerns on Weibo, emphasizing that the company monitors vehicle operations online, including fuel levels and braking patterns.
However, skepticism remains about the viability of the business model. Critics argue that the capped daily rental fee of 200 yuan makes it less profitable compared to traditional car rentals. Furthermore, BMW Brilliance has publicly stated that they were unaware of this sharing project and have no cooperation with the involved parties. It is believed that these vehicles were purchased directly from local BMW dealerships in Liaoning, bypassing BMW's official large customer channel.
Another issue is the limited availability of the app, which currently only supports Android platforms and has restricted download options. Additionally, users have encountered difficulties registering due to issues with receiving verification codes. The app itself appears rudimentary, with a user registration agreement that is unclear and vaguely worded.
Despite these challenges, Lou Hongyang insists that the company is still in the trial phase and not yet ready for full-scale launch. Experts remain divided on whether this model can succeed, given the substantial financial investment required and the potential negative impact on the BMW brand. Some BMW owners have expressed dissatisfaction, even placing notes on their windshields to differentiate their cars from the shared ones.
As the project continues to evolve, it faces numerous hurdles, from regulatory compliance to brand perception. Whether it can carve out a niche in the competitive shared car market remains to be seen.