iPhone cold in India: sales fell 35% in the second quarter

After falling sales in the Chinese and US markets, India’s third-largest smart phone market, India, also reported bad news about iPhone sales. According to a report recently published by Strategy Analytics, an American market research company, Apple sold only 800,000 iPhones in India in the second quarter of 2016. Compared with last year's 1.2 million units, it has dropped by 35% and its market share has shrunk to only 2.4%. Correspondingly, the Indian market’s overall smartphone shipments in the second quarter increased by 19% year-on-year, reaching a total of 31 million, of which Android phones accounted for more than 97% of the total, up from 90% in the same period last year. rising.

In addition to the cheap Android phones, the iPhone's poor sales in the Indian market are also affected by many other factors. The first is that Apple’s version of the popular service is very limited in its version capabilities. For example, the iTunes store does not sell TV programs. The iPhone map application also does not have navigation function. Even Apple Pay has not yet landed in India. In addition, it is one of the important reasons that the offline Apple Store has not opened business in India.

Woody Oh, Head of Strategy Analytics, said in the report that Apple must lower iPhone pricing to attract more operator subsidies, and through the dual efforts of offline stores and online channel promotion, it is possible to boost the future. Its sales in the Indian market.

Admittedly, the second quarter is usually the off-season sales of the iPhone, because many consumers will choose to hold a new iPhone that is listed in the next quarter. However, such a large decline does indicate that Apple has not built enough customer loyalty in the Indian market. In addition to the negative impact on performance itself, Apple still has a longer-term challenge for the Indian market, which is still in its initial stage of development. Because once users get used to the Android platform in the early days, the difficulty of switching to iOS later is obviously much greater.

In the issue of how the iPhone competes with the low-cost Android smartphones on the Indian market, Cook made it clear that he would not do more articles on prices. He said: "What we want is to make Indian consumers similar. Buy on the US market (iPhone)."

In addition, Apple also plans to build a research and development center in Bangalore, after the company has announced that it will set up a research and development office in Hyderabad. In addition, there is news that Foxconn, one of the major OEMs of the iPhone, is also planning to invest 10 billion US dollars to build factories in India.

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