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Precision data open Hisense 80-inch laser TV starter Tmall
For the 13th year in a row, Hisense has topped TV sales, and now it's once again shaking up the industry with a jaw-dropping price. The question is: What’s the minimum cost for an 80-inch large-screen TV? The answer is 34,999 yuan — a figure that leaves most 80-inch LCD TVs priced above 40,000 yuan in the dust.
On September 26th, before the launch of its “Weibo TV Impact Festival,†Hisense officially unveiled its first 80-inch 4K laser TV. This time, the company chose Tmall to debut the product, offering it at a special discount during the Tmall Super Brand Day event. The move marks a bold step into the high-end home entertainment market.
Despite a slowdown in overall consumer demand, large-screen TVs are experiencing rapid growth. As more middle-class families focus on home life, the living room has become the heart of entertainment. People are now seeking not just big screens, but immersive experiences and top-tier quality. Hisense’s laser TVs have gained popularity due to their superior visual experience, eye-friendly design, and excellent value for money compared to traditional large-screen TVs.
At a recent press conference, Yue Long, General Manager of Tmall Black Power, highlighted a shift in consumer preferences. "According to Tmall data, buyers are now more interested in whether a product has technological beauty, whether it knows them, or if it’s healthier," he said. Products like Hisense’s laser TVs are catching attention as they meet these evolving needs.
Market research from China Yikang also shows that nearly one out of every two large-screen TVs sold in June to August was a Hisense laser TV. The report predicts that the annual growth rate for 80-inch and larger TVs in China could reach around 100% over the next three years.
With the release of this new 80-inch 4K laser TV, Hisense has expanded its laser TV lineup to include 80, 88, 100, and 120-inch models. Particularly in the 80–100-inch range, which is popular for home use, the brand is leading the way into the 4K era.
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