The difference between a leader and a follower is innovation. The late Apple founder Steve Jobs used his apple to change the way people live and become an electronic product that is popular in the world. The shortcut to his success is continuous innovation. The only, differentiated and high-end quality, these three genes are not only the success of Apple's standing on the spire, but all successful brands will follow this rule. In 2006, it was the most beautiful year for Jobs. This year, not only did he make Apple and Intel enter smoothly, but it also allowed the company to earn the most money in 30 years of history, and brought a lot of achievements that made the whole world pay attention to it. In this year, Casa Di was officially born. There was no intersection between the two, but after that, when Casadi was surrounded by original technology, differentiation and high-end quality, this approach was exactly the same as that that Jobs respected. On October 30, Qingdao Haier disclosed the third quarterly report for 2017. The company achieved operating income of RMB 119.2 billion, a year-on-year increase of 41%; It is worth noting that Qingdao Haier achieved operating income of 119.066 billion yuan last year. This year, Haier achieved a revenue of 119.2 billion yuan in just nine months, exceeding the income of the whole year. In this quarterly report, one of the highlights is Casa Di, who has become a leader in high-end home appliances. In the first three quarters of 2017, the Casa Di brand sales revenue increased by 41% year-on-year. According to the latest January-September data of Zhongyikang, the overall average price of Casa Di is nearly three times that of the industry, and the high-end ice, washing and empty market occupy the absolute first position. Among them, Casa Di refrigerator 1w + market share reached 30%, washing machine 1w + market share reached 66%, air conditioning 1.6w + share reached 47%. Among them, Casa Di washing machine has a market share of 66% in 1W+, surpassing the other 17 home appliance brands in the same price segment. According to Zhongyikang data, the top 5 brands in the January-September 2017 washing machine share of more than 10,000 yuan are Casa Di, Siemens, Little Swan, Samsung, LG. There is no doubt that Casa Di’s success is based on the above three reasons. The uniqueness of Casa Di is that it is the world's first washing machine that can recognize clothing and is the only one that can wash silk embroidery. Casa Di has turned the hand-washed luxury into reality and created an era of Casa Di. If the world's first washing machine was invented by the Americans, the world's first washing machine that can wash luxury goods and embroidered silk was invented by Casa Di. From automatic identification of fabrics and colors, to automatic selection procedures, automatic addition and purchase of detergents, fully automatic, intelligent operation, the world's first laser seamless welding technology, Casa Di washing machine, for the high-end users to provide exclusive care solutions. As a global high-end brand, Casa Di has won the favor of a few elites with differentiation. Standing in the industry analogy, Casa Di's differentiation is reflected in the oversized inner tube - with the world's largest 601mm washing machine inner cylinder, 445mm oversized clothing diameter, 460mm ultra-thin body, 10kg washing capacity super time saving, etc. Innovative standard stalks for the washing machine industry. The differentiation from the inside out is the core of Casa Di. From the design of the Casa di refrigerator to the award-winning, to the Casa di washing machine to abandon the traditional belt, directly drive the inner cylinder, equipped with the New Zealand luxury brand Fisher & Pakyel Fisher & Fik FPA inverter direct drive motor, this difference is a respectable The light. Innovations from the bones always have a dynamic internal drive, and they bring more cultural symbols to consumers. A true high-end brand will definitely bring consumers and culture together. It is not imposed on consumers, but from the heart of self-identity, in line with quality and brand. The true bloodline is culture, and only the culture of immersion will stand in the top of art. High-end quality is shaped with ingenuity and love. The ingenuity of the Casa di series, like the engraving time, applies the most primitive manual hammering process and gold painting process to the artist's electric design. From ecological conservation to delicious fresh life, Casa Di is the world's first "alternative" in the high-end home appliance industry. Where there is a place where Casa Di will have a strong artistic atmosphere, it will become a human platform for high-end consumers. This unique phenomenon is becoming the object of imitation. The above three genes are the interpretations of the most sold and most expensive of Casa di.
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