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ADI's Blackfin processor includes a new line of industry's highest performance and lowest power 16/32 bit embedded processors for convergence-critical applications - multi-format audio, video, voice and image processing; Multi-mode baseband and packet processing; real-time security and control processing. It is this powerful combination of software flexibility and scalability that has enabled Blackfin processors to be widely adopted in a variety of convergence applications, such as digital home entertainment systems, networking and streaming media, automotive telematics and entertainment, and digital RF and mobile TV.
Kevin Wang, senior manager of iSuppli, said: "iSuppli expects China's portable media player (PMP) production to reach 122 million units by 2011. Although the market is dominated by low-end MP4 players, the latest players are RealVideo, Supported by RealAudio and RMVB, today's Chinese manufacturers have the most popular media formats. The new products also greatly enrich the content resources downloaded directly from the Internet. ADI's Blackfin processor can help the mainland's portable media player market to utilize third parties The design studio launched a new portable media player in a short period of time. Analog Devices' Blackfin products have been widely adopted in the mobile TV and digital video surveillance markets in Asia."
Martin Schwarz, vice president of Real Networks, said: "RealPlayer is the leading media player in the Chinese market. The RealVideo format is the preferred digital media format. We are very excited because the Blackfin embedded processor has full D1 broadcast resolution. And 16M color support high quality and stable decoding of RealVideo and RMVB. We are pleased that Aigo is using ADI's Blackfin processor to continuously expand its portable media player device production line to support RealVideo and RMVB files."
Maury Wood, director of personal media player technology at Analog Devices, said: "The combination of the Blackfin processor and the Real format in the latest portable media player products proves that the Blackfin processor is being adopted by the electronics industry and even the world's demanding applications. Aigo and RealNetworks are delighted with the effort to increase the display capabilities of personal media players to full broadcast resolution. We are working with partners around the world to advance technological innovation, not only in the field of portable video technology, but also in industry, digital Home and automotive market. Partners such as Hangzhou Aipuduo Digital Technology Co., Ltd. (IPED) in China are very valuable in integrating Aigo's personal media player solutions."
Zhang Yongfeng, general manager of the Patriot Multimedia Department, pointed out: "Aigo's many media player applications use Blackfin processors because we can quickly add and change product features to meet market demands. When we use RealVideo, RealAudio and RMVB playback definitions are up to date. At the time of the product, we were confident that the Blackfin processor would provide the required processing power, time to market and battery life. We were very pleased with the results. The Blackfin processor enabled us to quickly launch the highest quality products in the media player market and win for Aigo. Strategic advantage."