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Full chain layout audiovisual transmission This company has proven that Broadcasting Systems still has...
At this year’s China Network Audiovisual Conference, Oriental Pearl made a striking debut with a fresh brand image. The new logo, featuring a honeycomb design, symbolizes structural stability and the potential for future expansion. This visual identity has become a central element of Oriental Pearl’s participation in the event, reflecting its ongoing brand transformation and strategic development.
During the conference, Oriental Pearl unveiled its comprehensive layout across the network audiovisual industry. From IPTV and Internet TV to cable digital pay TV, mobile TV, film and television production, copyright distribution, console games, and mobile games, all are now fully licensed and jointly operated. Among these, BesTV and Wisdom & Broadcasting have introduced innovative strategies that have drawn significant attention.
What defines “excellent content� With the rapid evolution of new media, high-quality content has become the core battleground. Oriental Pearl’s BesTV has built a deep-cultivation content system, continuously upgrading its library of premium copyrighted material. Regular projects include major international events like the NBA and Premier League, as well as rich IP resources from films, documentaries, and children's programming.
As a film and television content platform under Oriental Pearl, Shang Shi Ying Film Group has produced several high-quality dramas in recent years, focusing on real-life issues and social values. For instance, "Ordinary World," an adaptation of Lu Yao’s classic novel, received widespread acclaim and won multiple prestigious awards, including the Flying Award and the Golden Eagle Award. Another upcoming project, "Old Chinese Medicine," aims to highlight the challenges of traditional Chinese medicine through storytelling, sparking meaningful conversations about cultural preservation.
Shangshi Film Industry is also expanding globally, collaborating with top-tier international partners such as BBC, Disney, Fuji TV, Sony Pictures, and Hong Kong Asia. In 2016, the nature documentary "We Were Born in China" co-produced with Disney was a hit. This year, "Earth: The Magical Day," a BBC co-production, has generated considerable buzz. Additionally, Disney’s first Chinese-language love film, "If the Prince Fell Asleep," is set for release on December 8th, and a cooperation agreement with BBC Universal for the drama "Doctor" has been signed, marking a new phase in global collaboration.
Beyond content, Oriental Pearl is also pushing boundaries in content production. The newly launched Knews24 is a 24-hour news live stream tailored for new media, developed by Oriental Pearl and SMG. It provides continuous video news updates across multiple platforms, including IPTV, mobile TV, and internet clients. Its content includes live event coverage, in-depth reports, data-driven news, and specialized features, creating a more engaging and professional news environment.
Oriental Pearl is also expanding its content ecosystem through its mobile game distribution platform. The platform offers a one-stop service for game distribution, IP management, capital investment, and billing. It features programs like "The Game World" and "Pola Rabbit," reaching millions in Shanghai. Popular titles include "Behind the Bell to Adventure," "Food Contract," "Cucurbita," "Summer Beauty Diary," and "Wangqie Cool Run."
In terms of smart technology, the fourth-generation "Little Red" smart set-top box showcases Oriental Pearl’s advancements in hardware and user experience. Featuring NBA-themed customization, EPG5.0, and Bluetooth voice control, it enhances the viewing experience with immersive interactivity.
Oriental Pearl is also exploring the Internet of Things (IoT) and smart city solutions. Through its NGB-W broadband network and ICT infrastructure, the company is supporting innovations in urban governance. Zhang Wei, President of Oriental Pearl, emphasized that IoT is not only a hub for industrial growth but also a key part of the company’s "Entertainment+" strategy. By leveraging AI, big data, and cloud computing, Oriental Pearl continues to drive innovation in traditional and emerging sectors.
Oriental Pearl has also formed strategic alliances with tech giants like Microsoft, Tencent, Alibaba, Baidu, and Foxconn to establish the "New Generation Artificial Intelligence and Big Data Alliance." These collaborations aim to enhance scalability and foster cross-industry innovation.
At the conference, Tian Jin, Deputy Director of the State Administration of Press, Publication, Radio, Film and Television, praised Oriental Pearl’s efforts in integrating video news with text content, making it more accessible to the public. He also commended the progress of Wisdom & Broadcasting, encouraging the company to leverage its strengths to provide better public services and support urban development.