NetEase Ding Lei made a speech at the World Internet Conference: Spreading Culture Relies on Technology AR/VR Technology Brings a Lot of Inspiration

The second day of the World Internet Conference is in full swing. During the sub-forum titled “Inclusiveness and Mutual Recognition: Online Cultural Exchange and Sharing,” Ding Lei delivered a compelling speech, emphasizing that technology serves as a powerful tool to spread and preserve culture. He pointed out that without technological advancements, cultural exchange would be limited, and the opportunity to share cultural heritage across the globe would not exist. Ding Lei shared his experiences from various cultural sites around the world, including the pyramids of Egypt and the Dunhuang Grottoes. He was particularly inspired by the application of AR and VR technologies in preserving and showcasing historical artifacts. For instance, the "Digital Dunhuang" project allowed him to explore the ancient caves virtually, without ever leaving his home. This kind of immersive experience, he said, opens up new possibilities for cultural engagement and education. He further explained that in the future, technology will play an even greater role in deepening people's understanding of culture. Internet culture, he noted, is interactive and diverse, unlike traditional one-way communication models. As an example, he mentioned how NetEase has integrated cultural elements into its games, such as embedding Dunhuang motifs into the game "Ghost Story," and incorporating elements of the Chinese Imperial Examination system into its titles. Ding also highlighted the importance of using the internet to promote traditional art forms, like ancient Chinese music. Today, many original compositions are shared online rather than through traditional channels. This shift allows for broader accessibility and greater exposure for artists and creators. When asked by Wang Xiaohui, director of China Internet News Center and chief editor of China Netcom, how to combine technology with culture, Ding Lei responded that technology acts as a key packaging and distribution tool. He used the example of original music, explaining that without smartphones or modern internet infrastructure, it would be impossible to enjoy music on the go. Additionally, software tools can enhance the quality and presentation of musical content, making it more appealing and accessible to a wider audience. In conclusion, Ding Lei believes that the fusion of technology and culture is not only possible but essential for the future of cultural preservation and global sharing. By leveraging digital tools, we can ensure that cultural heritage remains alive and relevant in the modern world.

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