Some experiences on the design of the facade lighting of commercial buildings

In recent years, commercial buildings with functions such as shopping, hotels, and offices have become an important symbol of urban modernization, and have rapidly emerged in the first- and second-tier cities and even in the third- and fourth-tier cities. These commercial buildings form a new image and new landmark of the city. At the same time as the image of the city is lifted, there is a homogenous competition. The distinctive commercial building lighting design will often add highlights to commercial buildings and enhance their commercial competitiveness.

1 Relationship between lighting design and commercial buildings

1.1 Lighting design enhances the commercial value of commercial buildings

Today, as commercial competition intensifies, commercial lighting design is increasingly valued by merchants. Commercial lighting design is different from other lighting designs, mainly around commercial interests, with the aim of creating an environment that is illuminating, high-quality, and pleasant to attract people to consume. This is the psychological part of lighting design that works for people. Lighting design works on architecture, environment, and commodities. It can fully display the characteristics of goods, enhance the added value of goods, and cause people's desire to buy. Lighting design visually promotes business value, strives to maximize business, and enhances the image of commercial buildings.

1.2 Lighting design reflects the night image of commercial buildings

At night, the outlines of most buildings are shielded, and commercial buildings attract people's attention through the focus of the lights. While the light outlines the outline of the building, the color, brightness, and frequency can be changed to create dynamic effects that give the building a sense of movement and passion. Compared with the daytime effect, the unique commercial lighting design can greatly improve the quality of commercial building façade, enrich the facade effect, and even make commercial buildings become landmark buildings, attracting people into commercial buildings for consumption.

1.3 Lighting design to create a rich and diverse interior space for commercial buildings

Commercial buildings are usually large in scale and complex in building functions. Targeted special lighting design for different indoor spaces in the building can guide and identify the space for people entering the commercial building, and can highlight commercial products and cause consumers to purchase.

2 Contents of commercial building lighting design

2.1 Commercial facade lighting design

The façade and foyer of commercial buildings are the key parts, and the illuminance value is usually 80LX~150LX; some commercial buildings even exceed the lighting standards in order to be easy to identify, attract eyeballs, and impress the passers-by.

2.2 Commercial building billboard lighting design

Commercial billboards are an important part of the characteristics of commercial buildings, and their illuminance values ​​range from 300LX to 400LX. Commercial billboards play a role in promoting commercial value from the visual aspect, and achieve the purpose of highlighting the name, trademark and shape of the product.

2.3 Commercial building window lighting design

The window is the crowning touch of the facade of a commercial building, and its illumination value is usually in the range of 200LX~300LX. The external window lighting often leads to the interest and attention of consumers outside the window, attracting passers-by to watch and create a desire to enter the mall.

2.4 Commercial building interior lighting design

The successful design of building facade lighting, advertising lighting, and window lighting can attract customers into the mall. The high-quality interior lighting design can provide customers with a comfortable shopping space and attract customers to participate in a series of commercial activities.

3 Commercial building lighting design principles

3.1 Commercial building facade lighting design should reflect the integrity and artistry

First of all, commercial building lighting design should be coordinated with the surrounding environment, coordinated with the building style, and strong overall. Secondly, in addition to fully understanding the concept of architectural design, it is necessary to use the uniqueness of light and shadow to give the artistic design language of commercial architecture.

  3.2 Design according to different lighting design

Commercial building interior space usually consists of public transportation space, atrium space, specialty stores, department stores, and dining and entertainment spaces. The diversity of building functions places high demands on lighting design.

1) The lighting of public transportation spaces has certain guiding characteristics, usually

The form of the light strip is used as a guide. At the same time, the public transportation space usually designs a illuminating sign system to accurately take the guests to where they want to go.

2)_ The atrium space introduces natural light during the day and becomes a breathable part of the customer's mind.

place. As night falls, the high ceiling lights in the atrium space provide nighttime lighting for customers who shop at night. The atrium usually holds exhibitions, various promotional activities, and the lighting forms are flexible and require a light source socket.

3) The lighting quality of the store, such as contrast and color rendering, has higher requirements.

Basic lighting is usually used to form the basic lighting, and the downlight is illuminated by downlights and spotlights to highlight the characteristics of the products and attract customers' eyes.

4) The department store lighting is mainly based on functional lighting, supplemented by advertising light boxes.

Promotion of key products. Modular lighting arrangements create a light, bright and natural shopping environment.

5) Dining and entertainment space lighting design emphasizes the theme atmosphere. apart from

In addition to the high requirements on the brightness and color rendering of the light source, the form of the light fixture often also requires the same theme as the dining and entertainment space. Hanging lights are usually suspended above the dining table and are supplemented with spotlights for accent lighting.

3.3 Principles of economic energy conservation

Under the premise of satisfying illumination and artistic effects, the number of lamps should be minimized. In addition to selecting a light source with high luminous efficiency and long life, the lighting control method should be adjusted according to the illumination requirements of different time periods to keep the equipment installation and running costs low and achieve energy saving.

3.4 Principles of Security

In the case of a normal lighting system where the power supply fails and normal lighting is no longer provided, the emergency lighting provides evacuation, security, or continued operation.

4 Conclusion

Successful commercial buildings are inseparable from successful commercial lighting design, and successful commercial lighting design often determines lighting design according to usage requirements, space requirements, atmosphere requirements, design concepts, and selects reasonable light sources and lamps to meet modern commercial lighting. Need to create a humanized lighting environment, attract more consumers to participate in business activities, and thus achieve the ultimate task of commercial lighting.

references

[1] "Architectural Design Materials (Second Edition)", China Construction Industry

Publishing House, 1994 (6)

[2] "Modern Commercial Building Design", China Building Industry Press,

1996(3)

[3] "Commercial Architectural Design", China Construction Industry Publishing, 2001 (7)

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