Talking about Several Factors Affecting the Popularization of Intelligent Lighting

Since the intelligent lighting industry entered the Chinese market in the 1990s, it has not been much affected by the market's consumption awareness, market environment, product prices, promotion efforts and so on.

It should be said that in the first-tier cities such as East China and South China, such prices are not the main factors that make smart lighting difficult to popularize. More people believe that consumers have insufficient understanding of intelligent lighting, that is, the market is in the primary stage is the main reason. In addition, what are the reasons for smart lighting to be in a cold position? î—¥

î—¥ Factors affecting the popularity of smart lighting are:

1. Foreign related products often only operate intelligent lighting as a subsystem of their intelligent products, positioning high-end, resulting in a situation of high and low, which is like the home appliance market in the 1980s and 1990s.

î—¥ î—¥ 2, the domestic promotion of smart lighting products is far from enough. Because this is a rising industry, unlike fast-moving consumer goods, the construction of channels and the formation of consumer attitudes, etc., all cross the river by feeling the stones, so they dare not invest too much energy and resources. However, with the development of the economy and the maturity of technology, some international brands such as Dynalite, Lutron, WIELAND, e-bfb and so on have entered the Chinese market, which has promoted the development and growth of this industry. In the 21st century, domestic intelligent lighting manufacturers and merchants have sprung up like mushrooms, and hundreds of companies such as 100% Lighting, Ruilang, Sobo, Haier and Tsinghua Tongfang have emerged. Intelligent lighting has entered the primary development stage.

î—¥ î—¥ Because the market has not formed, has not yet formed a large consumer market, most intelligent lighting manufacturers are still trying to guide consumers, and has been exploring the model suitable for this industry in the construction of channels. Due to the traditional lighting, electrician dealers, the reasons are difficult to promote, the decoration company is not professional enough, the security monitoring and control companies are far from the home real estate and other factors, so that the intelligent lighting market has not formed a stable and broad channel.

However, with the development of network technology and communication technology, the concept and development of digital home concept, intelligent lighting as an important part of digital home has been valued by various intelligent manufacturers, digital home as human communication, network, building materials, The development of security, home and other industries has received great attention from the society. With the participation of a large number of multinational companies such as IBM, Microsoft, Haier, Samsung, Panasonic, and Siemens, the development of the industry and the formation of channels have been further accelerated. In recent years, professional digital home integrators have begun to appear in Shanghai and Beijing, and large-scale home digital experience halls have begun to appear, such as the home experience museum of Shanghai Telecom Building, Shanghai Yongle Digital Life Experience Hall, and Qingdao Haier Digital. Life experience museum, etc.