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Winning 2018 Four Seasons Mu Ge Hood No. High Speed ​​Rail Train Starts
In recent news, the author learned exclusively from Yuyao, Zhejiang, that Four Seasons Muge, a leading brand in kitchen electric appliances, has been making significant investments in high-speed rail advertising since 2018. This strategic move aims to boost brand awareness and reach a broader audience across China.
Since 2017, when the "Four Seasons Muge Hood" was officially named as a high-speed train, the brand has made a strong presence on China’s high-speed rail network. It has successfully introduced the "Four Seasons" name to both domestic and international markets, particularly targeting the most prestigious and high-end kitchen appliance sectors globally. The large suction range hood from Four Seasons Muge has become a popular choice among consumers due to its powerful and efficient smoke extraction capabilities, making it a favorite among travelers and homeowners alike.
The high-speed rail advertising campaign by Four Seasons Muge has reached over 10 million people, generating positive feedback and increasing brand recognition. As a renowned kitchen appliance manufacturer from Yuyao, known as the global hub for kitchen electric appliances, Four Seasons Muge continues to focus on technological innovation and the spirit of "Made in China." Their products, such as the large suction range hood and high-performance gas stoves, are designed to enhance the cooking experience and improve the quality of life for millions of families.
The decision to name their product after a high-speed train is not just a marketing strategy—it reflects the brand's alignment with China’s high-speed rail system, which represents cutting-edge technology and national pride. Just as China’s high-speed rail is recognized as the fastest and safest in the world, Four Seasons Muge’s hoods are celebrated for their superior performance in smoke removal. Advertising on China’s high-speed rail is a perfect match for the brand, like a fine wine poured into a gleaming glass—complementary and elegant.
Thanks to substantial marketing efforts, strong R&D capabilities, an excellent service system, and a well-established distribution network, Four Seasons Muge achieved remarkable growth in 2017. The brand became widely recognized as a key player in the kitchen appliance industry, earning a solid reputation among consumers.
In June 2017, the Four Seasons Muge MG901 large suction range hood made a successful debut, featuring advanced features such as a powerful air intake, high wind pressure, and an intelligent cruise boost function powered by a variable frequency motor. It was showcased at notable locations like the National Food and Culture Museum of China and the Astana World Expo in Kazakhstan, as well as at top gourmet restaurants around the world.
At the end of 2017, the MG901 model was honored with the "China Home Appliances Stone Award – Technology Leadership Award" in Hangzhou, further solidifying its status in the global kitchen appliance market.
As the kitchen appliance industry moves forward in 2018, with a focus on transformation, innovation, and global leadership, Four Seasons Muge remains committed to capitalizing on the opportunities presented by the times. With the speed and efficiency of China’s high-speed rail as its inspiration, the brand continues to drive forward toward its vision of a "green kitchen electric sun kitchen," forging ahead with determination and ambition.