Mobile Phone Screen,for iPhone6s LCD,Phone Screen Hand Tools Co., Ltd , http://www.nshandtools.com
How to choose new road lamps? Just look at the products of our peers such as: Ningbo Liaoyuan, Zhejiang Dafa, Changzhou Wanjiayao, it is not difficult to see that their road lighting products are very unique in shape and have formed a series in the market. Very competitive, the theme of the product, the trend of landscape is more and more obvious, each product has a beautiful name to promote, the products of these factories will almost cause the Chinese lighting market as soon as new products are introduced. A wide range of attention can generate sales miracles!
Now is the era of product homogenization, the competition of similar products is fierce, how can we attract customers' attention? Only by using brands to distinguish, or culturally planning and packaging products, increasing the individualized features of products, sensitively tracking fashion and event themes at any time, and subtly linking enterprise products with them, may generate marketing miracles. Dr. Yuan Pu. Dr. Long believes that products and technologies can be copied, and culture cannot be copied! Brands and products are distinguished by cultural planning, which not only can add value to the brand, but also can be used for the least promotion cost and surprisingly winning!
Now is the reason for the lack of the theme and the reasons for product consumption, in fact, there is no shortage of products!
Olympic Fuwa series street lamp design
The theme of the Olympics is very rare. Anyone with a bit of business savvy will see the huge business opportunities in the Olympic Games. The Olympic Games is also a powerful catalyst for the development of many industries. The lighting industry is the first to see how the Seoul Olympics changed in 1988. What is the night view of the entire city of Seoul? The Korean lighting industry has grown from scratch and developed rapidly. Today, walking in the streets and lanes of Seoul, you can still feel the strong atmosphere of the Olympics from the shapes of street lamps, trail lights and landscape lights.
Dr. Yuan Pu. Dr. Long believes that the logo of the Beijing 2008 Olympic Games and the artistic style of Fuwa reflect the characteristics of Chinese culture very much. Many landscape design and lighting design companies pay attention to the design of landscape lights, but lack of urban road lighting. Interest in lighting design, although landscape lights can bring great profits to many outdoor lighting manufacturers in ancient towns, but in the development of landscape lamps in China's lighting market, we can see the misunderstanding of outdoor landscape lighting products development, because landscape lights Basically manual non-standard production, a bit similar to sculpture, multi-variety small batch, the quality of lighting is generally poor (no concept of protection level and the concept of light distribution design), pure attention to the landscape decoration effect of the lamp, in the future of the lamp There are a series of security risks in use. The main road lighting lamps in China's large and medium-sized cities are basically monopolized by foreign brands' lamps. The product shape lacks the characteristics of Chinese culture. The road lamps of local enterprises are developing in the direction of landscape lamps, lacking industrial design. The basic concept is mainly reflected in the high manufacturing cost of the lamps and the difficulty in mass production.
How should real industrial road lamps be designed? How can the benefits of the Olympic economy last for 10-20 years?
Shenzhou series street lamp design
Dr. Yuan Pulong used to be the chief designer of the lighting project at the Shenzhou-6 launch site of Jiuquan Satellite Launch Base. He has always had a dream: let China's street lamps go to the world one day! Although the manufacturing capacity of our lighting industry has caught up with the world, most of the lighting factories are contracting for foreign brands. Many bosses are also hot in the style of foreign lighting products, lacking their own special lamps. The bosses’ concept is still not The trend of the times. Of course, the East and West cultures are very different and require a process to integrate: the degree of protection of Chinese lamps, the design of light distribution, the aesthetics of modeling, the cost, etc. These problems are solved, and Chinese lamps can be batched. The Chinese market has become more and more international, and how is the boss’s concept internationalized?
The Shenzhou No. 6 road light fixture of Jiangsu Danyang Huadong Lighting Factory gave the boss a good profit! The clever boss seized the opportunity to make a fortune by means of products. In May 2004, Dr. Yuan Pu. Dr. Long’s lighting design team provided the entire planning plan for the Shenzhou No. 6 road lighting to the decision-making level of Huadong Lighting. It is gratifying that the original plan was approved by the boss. This required a lot of courage and courage at the time. Although the product concept of Shenzhou-6 is now deeply rooted in the hearts of the people, many people follow up the counterfeiting, East China. Lighting has also set up a special team to fight fake. It can be seen that the competitiveness of enterprises is largely reflected in the eyes of the boss!
Gold A series of street lamp design
In the movie "The Golden Flower in the City", Lao Mozi fully explored Gong Li's pair of full breasts to carry out creativity, letting the sexy occlusion of China's silence for many years blasted the first spring of the spring, there are reports that: The city has begun to publicize the film, and the traffic in the breast enhancement departments of major hospitals has been greatly improved. It seems that the "Golden Armor in the City" is bound to set off a beautiful breast in our land of China. The new fashion of breast enhancement! I wonder if you have noticed? Now, when you meet mm, you have to ask: Today, have you breast enlargement? The next sentence that will be popular tomorrow is: Today, are you crowded?
Recall that in 2002, the Germans vigorously promoted a road lamp connected with the longevity turtle in China, but the market reaction was very dull. The reason was that the Germans did not understand Chinese culture, and the advertising appeal made a taboo in Chinese culture: Who would When is the turtle shrinking? Later, some people wanted to imitate this luminaire. They came to Nanjing to find the name of the product. Dr. Long gave three names and asked him to choose his own. The result was just a name change. The same street lamp went all the way. Selling the land of China, the second year I bought a BMW car with a mm to Nanjing to take a ride!
There is a colorful banquet energy-saving lamp factory in Guangdong. It is a big red and purple through the "night banquet" movie. Can our lighting factory also make a fortune by "full city with gold armor"?
How to interpret lighting business myths and create classic product themes?
Nanjing Yuanpu Lighting Design Center specializes in outdoor lighting design theme design and cultural planning. Some theme lamps have been or are being used to create good benefits for the lighting companies - our partners are still in the depth of design. in……
1 