The global chip industry has entered a period of great change, and China’s new forces are rapidly emerging.

The global chip industry is undergoing a major transformation. Li Zhenghao Since Apple launched the first iPhone in 2007, smartphones have gradually replaced PCs as the main computing platform. However, the smartphone market is now becoming saturated, and VR (Virtual Reality) and AR (Augmented Reality) are seen as the next big wave in computing. Alongside this, smart devices like robots and drones are also emerging rapidly. Meanwhile, society is moving deeper into cloud computing and big data, stepping onto the path of the Internet of Everything. All these new trends rely on a fundamental pillar: the semiconductor industry. In the PC and smartphone era, hardware margins were often below 20%, but successful semiconductor companies typically achieved margins of 40% or higher. This shows the importance of the chip industry. As a result, the global chip industry has entered a period of significant change, especially as we move beyond the smartphone era and wait for the next big trend to take shape. The Rise of China’s New Forces In recent years, one of the most significant changes in the global chip industry has been the emergence of China as a powerful force. China has become the central stage for the new chip industry, driven by two key factors. First, it's the largest and fastest-growing chip market in the world, yet its reliance on foreign chips remains high. In 2015, Chinese manufacturers spent $145 billion on chips, but domestic production only met about 10% of that demand. Second, the Chinese government launched the "National Integrated Circuit Industry Development Outline" in June 2014, establishing the National Integrated Circuit Industry Investment Fund. The goal was to raise between $100 billion and $150 billion in public and private capital, with the aim of achieving a 70% localization rate for domestic chip demand within 10 years and catching up with global leaders by 2030. With strong policy support and funding, Chinese semiconductor companies have made great strides in innovation. For example, Spreadtrum sold over 530 million chips in 2015, capturing more than 25% of the global market and becoming the third-largest player after Qualcomm and MediaTek. Huawei, which shipped over 100 million phones in 2015, became the world's third-largest smartphone maker, while its subsidiary HiSilicon rose to become one of the top ten chip design companies globally. At the same time, Chinese firms have adopted an aggressive global acquisition strategy. In packaging and testing, Jiangsu Changjiang Electronics acquired Singapore’s Xingke Jinpeng in 2015, becoming the world’s third-largest packaging and testing company. Ziguang Group also invested in several Taiwanese companies, further expanding its presence in the global chip market. These moves have helped Chinese companies capture nearly 20% of the global chip market share. Looking ahead, Huawei’s mobile phones could soon challenge Samsung, and HiSilicon will continue to benefit from this growth. Spreadtrum may emerge as another MediaTek, and China’s new players are expected to reshape the smartphone chip market. In the packaging and testing sector, the question remains whether China can turn its growing market share into real competitive advantage. And what kind of semiconductor "empire" Ziguang Group will build through its aggressive acquisitions is something worth watching. Traditional Chip Makers Fight Back Another major shift in the global chip industry is that traditional chipmakers are now competing more fiercely as terminal manufacturers develop their own chips. Companies like Samsung, Apple, and Huawei are increasingly relying on in-house chip development, squeezing traditional chipmakers out of their own “spaces.” Other top players like Xiaomi and ZTE are also accelerating their efforts to develop their own chips. Intel, once the dominant force in PC chips, is now shifting toward mobile and expanding into areas like robotics, drones, and the Internet of Things. Meanwhile, Qualcomm, the leading chipmaker in the smartphone space, has entered the server chip market by investing in a Guizhou-based entity, challenging Intel’s long-standing dominance. To counter MediaTek, Qualcomm has also introduced an entry-level chip solution to maintain its market position. Taiwan’s MediaTek has been steadily pushing into the high-end market by rebranding its Helio P-series and X-series chips as premium options. As the smartphone chip market evolves, the share of self-developed chips is expected to grow, intensifying competition among independent chipmakers. Qualcomm, MediaTek, and Intel—each transitioning to the mobile side—are set to face stiff competition, alongside rising Chinese players like Ziguang Group. In the server market, traditional giants like IBM and Intel now face new challenges from Qualcomm and Amazon. Meanwhile, the emerging field of smart hardware is drawing attention from all major chip players, including Intel, Qualcomm, and MediaTek. The Internet of Things (IoT) is also a key battleground, with Broadcom facing increasing pressure from competitors who are expanding their IoT capabilities.

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