Philips will aggressively attack the Chinese LED home lighting market

[High-tech LED News] Lai Wenan, vice president of Philips and head of Greater China of the Group's marketing department, said that the domestic home lighting market reached 23 billion in 2010 and is expected to reach 50 billion in 2015. In China, Philips home lighting sales accounted for one-third of the overall lighting business. Philips wants to focus its LED lighting products on "home lighting."

Lai Wen'an pointed out that Philips' brand has 97% brand recognition and 78% brand goodwill in China. The company started to establish the first home lighting brand store three years ago, and has established a very complete sales network. Third- and fourth-tier cities have more than 23,000 stores.

According to Lai Wen'an, Philips currently has more than 230 home lighting stores and more than 1,000 shop-in-shops in China. In 2015, it plans to expand the sales network of home lighting to 1,000 brand stores and 3,000 store-in-shops. In addition, the B2B model of hospitals, stores and developers will also be an important marketing channel for Philips home lighting.

Recently, Philips held the “Lights and Innovations” global theme event held in Shanghai, releasing the world's first LED home lighting overall solution, covering Ledino, Livingcolors, LED candles, LED searchlights, etc. The sense of design creates a personal atmosphere for home design.

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