Nigam Arora, a special contributor to the well-known financial website MarketWatch, analyzed today that most media now hold a negative view of Apple ’s stock. Know that when Apple ’s stock price rises to $ 700, almost all media All gave positive comments on Apple. The media's point of view is like turning a book, but the introduction of new wearable devices may be able to change the media's view of Apple. Steve Jobs (Steve Jobs) completely changed the smartphone industry with the first generation iPhone. Most of the technology contained in the iPhone was not invented by Apple, and all kinds of devices around the world have most of them. The genius of Jobs is that all available technologies are integrated into a beautiful device that is convenient for users. The iPhone not only changed the smartphone, but also helped Apple become the main driver of the world ’s largest market capitalization company. At least Apple used to be the world's largest company by market value. In recent years, about 70% of Apple's profits have come from the iPhone business. The wearable device market today is similar to the smartphone market before the iPhone. At that time, the smartphone market was full of many products, but none of them could attract the public's favorite. And the current wearable device market is also the same, there are many devices to choose from, but no one has won the hearts of users. Google's rival, Google, released Google Glass last year. Google Glass is no different from ordinary glasses, only the lens head-mounted optical display. However, Google Glass is expensive, and the current evaluation of the product's wearing comfort and appearance is mixed. This situation is not much different from the smartphone market before the iPhone was launched. Another wearable device is the Pebble smart watch, a star product of the online fundraising site Kickstarter, which advertises as the first watch developed for the 21st century. Pebble uses Bluetooth to connect to Android or iOS devices, and can display the push of incoming calls, emails, messages and other content, as well as Facebook messages. Nike launched the Nike + FuelBand sports wristband last year. FuelBand wristband can be used to measure the user's sports activities, such as walking and running, and can track the calorie burn value of the wearer. The device is connected to the iOS device via Bluetooth. In addition, wearable scanning devices for industrial and warehousing applications, such as Symbol, are now controlled by Motorola SoluTIons and Intermec. The latter will be acquired by Honeywell for approximately US $ 600 million. Now that the high-end smartphone market is saturated, Apple needs new products, and wearable devices seem to provide a way out for Apple. Apple has registered the "iWatch" trademark in many places around the world. There are many opinions on the use of the trademark. The most likely thing is that users may view new information without pulling out their phones. Tim Cook seems to be on the right track. "There are many devices in this field, but there are no heavyweight products." Cook said at this year's D11 conference, "However, no device can convince a child who does not wear glasses or a wristband to use this product. There are also There are many problems that need to be solved, and you need to explore if you want to mature. I think there will be a large number of companies stepping into this field. " Recently, one of Apple ’s biggest news was the hiring of Paul Deneve. De Neff was the CEO of French luxury clothing brand Yves Saint Laurent, and he will report directly to Cook. Deneffe not only knows fashion and luxury, he also knows Apple. In the 1990s, Deneffe worked in Apple's European sales and promotion department for 7 years. All indications indicate that Cook has the right ideas and that the right teams are combined to develop wearable devices. Whether Cook can follow the footsteps of Jobs' success in new fields, time will tell.
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