The sniper battle started, the original elite deeply cultivated vehicle networking

Electronic enthusiast network news: With the emerging concept of car networking is quietly emerging in China. Some organizations predict that the size of China's automotive electronics market will reach 375.05 billion yuan in 2013. It is expected that by 2015, the scale of the Chinese car networking market will exceed 150 billion yuan. Whether you notice it or not, the application of networking technology is increasingly highlighting its importance. Today, global semiconductor chip manufacturers headed by ADI, Linear Technology, NXP, Atmel, etc., no matter in the future strategic deployment and promotion, or the design of the core or IP core architecture in the current top-level design, Internet technology is indispensable, and many popular industry applications derived from it have penetrated into various subdivided fields. Internet of vehicles is one of them, and it is also the focus of this article. As governments around the world vigorously support the application of IoV technology, IoV will usher in a broad development space in China, and will also bring invaluable and vigorous business opportunities to world-renowned automotive electronic chip manufacturers.

The sniper battle started, the original elite deeply cultivated vehicle networking

After all, what is the current development status and future development trend of IoV? The major well-known semiconductor manufacturers are paying attention to and discovering the valuable market opportunities of the Internet of Vehicles? How can we discover and amplify these values? I believe that this article will show you the great opportunities of the Internet of Vehicles in the future, and share the most top, most insightful and valuable insights in the industry.

——Mo Yanfen, Editor-in-Chief of the Electronic Fever Network

Tony Armstrong, the original elite Linear Technology Power Product Marketing Director: Focus on high profits, provide a reliable power source for automotive electronics

In the field of automotive electronics, Tony Armstrong pointed out that Linear Technology is constantly designing products to meet the robustness needs of automotive customers in the United States, Europe and China. These markets have a unique set of requirements (such as AEC-Q100) under the regulations of the Automotive Electronics Association. Linear Technology's Production Part Approval Process (PPAP) defines and demonstrates more of its product's reliability advantages and is designed to meet the stringent requirements of automotive applications, which account for 17% of Linear Technology's total global business.

Tony Armstrong, Linear Technology Power Product Marketing Director

Among them, Tony also specifically mentioned Linear Technology's superior technology in car headlights and hybrid / electric vehicle battery management. For car headlights, Tony said that the traditional incandescent bulbs as car headlights are under pressure from high-intensity gas discharge lamps (HID) and high-brightness (HB) LED headlamps. And because the HID lamp is very expensive to produce and manufacture, it is only used in high-end cars. With the introduction of HB LEDs, the use of HID xenon lamps has also begun to decrease rapidly. HB LED headlights will achieve the greatest growth in the next ten years. However, one of the biggest challenges facing automotive lighting system designers is how to optimize the functions and benefits of the latest generation of LEDs. Because LEDs usually require an accurate and effective current source and method to dim them, designers must design LED driver ICs to meet these requirements under various operating conditions. In addition, power supply solutions must be very efficient, rugged and reliable, while also requiring very compact and cost-effective.

Henri Richard, Chief Marketing Officer of Freescale, the original manufacturer: The Jedi counterattack, the Chinese market is the key

Regardless of the status quo of decision-makers, the application areas that Freescale focuses on, from network communications, to automobiles, to urbanized infrastructure construction, smart homes, the Chinese market has a huge market capacity, especially Freescale Has always dominated the automotive electronics field. At FTF2012, Freescale focused on showing the media some of their latest products and technologies in the field of automotive electronics. On the one hand, seeking stability is the wise strategy of Freescale at present. On the other hand, automotive electronics is also a market that is currently maintaining steady growth. As China's largest manufacturing market for automotive electronics, and at the same time growing into the largest consumer market for automotive electronics, China's strategic position is unquestionable. In 2012, China's automotive electronics market exceeded US $ 50 billion and surpassed the United States. I believe it will maintain a steady growth trend in the next few years.

Henri Richard, Chief Marketing Officer, Freescale

Regardless of the review, Freescale has expressed the importance of the Chinese market and will improve and strengthen its competitiveness in the Chinese market from aspects such as capital investment, product development, market expansion, and ecosystem.

The picture above shows Freescale's market share in the global automotive MCU in 2011-Freescale does have its own advantages in the field of automotive electronics. The latest survey data in 2012 shows that Freescale is the No. 1 in the US automotive electronic chip market. .1, No. 1 of the global independent MEMS supplier, No. 2 of the global automotive microcontroller market, and No. 2 of the airbag accelerometer market, but the challenges remain.

Gan Zhiguo, senior regional marketing manager of the original elite NXP Semiconductors: What challenges will the Internet of Vehicles face?

The big cake of "Internet of Vehicles" is there. As the world's top ten semiconductor companies, how can NXP Semiconductors miss it. Recently, Gan Zhiguo, senior regional market manager of NXP Semiconductors, shared his views on the current status, existing problems and challenges of NXP's Internet of Vehicles. He believes that the trend that determines the pattern of the automotive industry is energy conservation and action networks. In the next 10 years, NXP will focus on products in these fields and will also focus on research and development of technologies in these fields.

Gan Zhiguo, Senior Regional Marketing Manager, NXP Semiconductors

There are new requirements for the scalability and interchangeability of the system, as well as the relative independence between upper-layer applications and hardware systems. Of course, the key factor influencing the market is not only technology. With the rise of demand and the maturity of the market, competition is becoming increasingly fierce. Industrial chain suppliers have put forward new demands for cost control, scale efficiency and innovation capabilities.

Gan Zhiguo said that in the future intelligent transportation, in addition to the car Internet, providing instant communication between vehicles and road facilities based on 802.11p Car2X communication is the future trend of achieving "active safety". The difference from TelemaTIcs is that in active security, there are strict requirements on the response time and reliability of communication. NXP's Car2X test products and hardware based on 802.11p have already begun road trials with European and American partners.

NXP's breakthrough progress in IoV

At present, there are two parts of products and planning focused on product development and market expansion, namely mobile Internet (ATOP) and ITS (802.11p). NXP ’s ATOP is a small, multi-chip module with low cost and an open industry standard for flexible programming. In November 2010, it was proved in a European field test that NXP ’s smart vehicle information technology solution ATOP, which is less than two euros in size, fully meets all the technical requirements of the European Union and can be applied to any European country and region.

The AutomoTIve TelemaTIcs On-Board Unit Platform (ATOP) developed by NXP supports GSM / 3G, GPS / GLONASS, multi-spec application processors, NFC, security verification, CAN, USB, battery management The entire system, including the real-time software system for car regulations and the JAVA open platform, is integrated on a 3x3cm module, which enables traditional auto manufacturing-related companies and newcomers to build a car-specific automotive Internet. Such a highly integrated and perfect overall platform solution is still at the leading level in the field of in-vehicle electronics.

Challenges facing the Internet of Vehicles

1. The industrial chain of the automobile Internet is complex, and the profit model is quite diverse. The leading role of the traditional automobile industry, the dominant position of automobile assembly plants and module manufacturers are beginning to be challenged by content service providers, operators and communication manufacturers. ;

2. The problem of automobile network security caused by the integration of the in-vehicle network and the automobile Internet.

3. Flexible wireless communication, high-speed operation of vehicles, communication reliability under obstacles, and safety quality specifications suitable for automobile grades will be another huge challenge for semiconductor manufacturers.

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