Cree CREE is an LED manufacturer that integrates LED chips, packaging and LED lighting solutions. From a global strategic perspective, Cree has established a chip factory and a packaging factory in China. As a global LED manufacturer, Cree has always been committed to promoting the transformation of LED lighting, promoting green energy-saving and environmentally friendly LED lighting, and eliminating low-energy efficiency lighting sources. So what kind of plans and views does Cree have for the company's future technology and product development? How does Cree find its accurate positioning and quickly realize the development of the lighting market? During LEDforum Taipei in 2012, Mr. Mark McClear, Vice President of Product Application Engineering Department of Cree Components Business Unit, was interviewed to share Cree's development with you. Lighting industry services, providing high quality products and high service spirit Cree acquired LED LighTIng Fixtures Inc. (LLF) and Ruud LighTIng in 2007 and 2011, respectively, to start the development of lighting product technology. By purchasing two lighting markets, not only can you obtain patents for lighting products, but you also have brand awareness and channel power. Especially in the development of the lighting market, patents and brand power are indispensable. If it is established from scratch, it will take a lot of time and effort. These two lighting companies have expanded Cree's sales channels in lighting products and achieved vertical integration. Cree's stride in the field of terminal lighting is also conducive to a deeper understanding of the needs of terminal lighting manufacturers, so as to better cooperate with its end customers and provide products more suitable for the terminal market. Cree's development direction in the downstream lighting market is more inclined to make more efficient and advanced lamps internally, and release it to customers and the market to promote the innovation and development of the lighting market. At present, the sales of commercial lighting in the North American market are quite good. From the perspective of the development of the component business, Cree will continue to commit to the application of new technologies in lighting products in the future. In addition to constantly proposing high-quality and cost-effective products, XB-D, XT-E, XP-G2 proposed this year, It will also continue to develop a new generation of product platforms, and will establish design centers in 2013 to provide lighting manufacturers with design solutions. For Asian component manufacturers who are optimistic about the development of the US market and have invested in LM80 certification, Cree believes that under healthy competition, US lighting manufacturers will be more active in switching to LED light sources, and the North American lighting market is expected to increase more rapidly, and they are also quite positive In terms of market awareness and technological development of products, whether it is cost-effective and thermal management, or product reliability, Cree has a considerable advantage in directional and non-directional products. Observed from the latest third quarter financial report, Cree's gross profit margin rebounded to 36.8%, of which the gross profit margin of LED component products was as high as 40.2%, and the gross profit margin of LED lighting products reached 31.6%. In addition to high-quality products, it is even more rigorous about its own cost management. And Cree is optimistic about the market outlook for next year. In 2012, the lighting market benefited from more major manufacturers increasing LED lighting products. The trend in 2013 remains unchanged, especially the development of commercial lighting. With the increase in the supply of LED lighting products, Under the high electricity price market, it is easier to be accepted. In the future, Cree will provide LED lighting solutions to lighting manufacturers with more precise products and service spirit, continue to adhere to breakthroughs and innovations, expand market demand, and help all customers and users save electricity and money. Dc Motor Ceiling Fan,Direct Current Ceiling Fans,Smart Dc Motor Ceiling Fan,Dc Motor Ceiling Fan With Light Jiangmen MagicPower Electrical Appliances Co.,Ltd. , https://www.magicpowerfan.com