Market research company IHS iSuppli predicts that PC shipments this year will fall from 353 million units in 2011 to 349 million units; and NPD Display survey predicts that smartphone shipments will reach 567 million this year, and will exceed 10 in 2016 Billion. Such an attractive market naturally attracts Qualcomm and Intel, two giants in different chip industries. Qualcomm benefits from smart phone growth As we all know, as early as the early 1990s, Qualcomm invested billions of dollars to develop mobile phone technology standards and applied for thousands of patents. Today, almost all 3G smartphones in the world use the company's communication chip or technology. Nokia, Samsung, Motorola Mobile, HTC and other manufacturers pay Qualcomm a patent fee of about $ 6 for each cell phone sold. Although Apple's specific situation is confidential, Qualcomm should also make a lot of money. Mentioning Qualcomm's innovation in the field of mobile chips, it launched the first 1GHz processor in 2008, the first 1.4GHz processor in 2010, and the first and only asynchronous dual-core processor in 2011. Launched a multi-core processor with integrated 3G / 4G and the first processor with a 28-nanometer process. According to the reporter, as the industry's first chip manufacturer to see the development trend of smart phones, Qualcomm's long-term investment in this field has ensured its own industry leading position. The field is ranked first in the industry. In this regard, Raj Talluri, senior vice president of product management for Qualcomm Mobile Computing (QMC), explained to reporters: "The reason why Qualcomm achieved today's leading position in the field of smartphone chips is mainly due to its own innovation. For example, based on ARM authorization, Qualcomm only Purchase the authorization of the ARM instruction set, and design the chip architecture by yourself, which ensures the differentiation and leadership of Qualcomm and other chip manufacturers in the ARM camp, such as the well-known Krait architecture in the industry. The number is the same, even if the core number is lower than the opponent, it can still maintain the leading performance. " It is precisely because of Qualcomm's technological innovation and accumulation that it has been supported by many partners in the industry. At present, more than 70 manufacturers use Qualcomm chips to release more than 500 terminals, and 400 terminals are still being designed. In China, Qualcomm has more than 90 partners. Especially in terms of turnkey model reference design suitable for Chinese mobile phone companies, there are currently more than 40 Qualcomm partners and more than 100 terminals have been released, and more than 100 terminals are still in the design process. Regarding Qualcomm's rise in the smartphone market, a person related to a mobile phone manufacturer told reporters: "Although Qualcomm's innovation and accumulation are indispensable, the rapid development of the mobile Internet, which was catalyzed by Apple's iPhone and App Store, also enabled Qualcomm's innovation and accumulation. Important factor of release. " Intel's heavy return to power consumption and integration remains a challenge Speaking of Intel's development in the field of smart phone chips in the past two years, although Intel showed the first Intel mobile phone-LG GW990 at the CES Consumer Electronics Show in 2010, Intel's development of smart phone chips is not smooth. First, LG canceled the release of the first Intel mobile phone, and then Intel ’s first mobile phone platform Moorestown (ie Atom Z6xx series) fell into the embarrassment of no support from mobile phone manufacturers; until 2012, Intel launched the second generation mobile phone platform Medfield ( (Atom Z24XX series), the first generation mobile phone platform has not yet a mobile phone. Entering 2012, Intel once again entered the smartphone chip market with a brand-new "Atom" processor. Also at the CES Consumer Electronics Show, Lenovo and Motorola announced their participation in the X86 camp supporting Intel. , Orange, Motorola and other 7 partners released smart phones based on Intel chips. Nevertheless, according to the latest statistics released by Strategy AnalyTIcs, Intel currently has less than one percentage point in the smartphone chip market, while Qualcomm ’s share is close to half. The gap is evident. The reason is, as often mentioned in the industry, the reason why the industry chain partners are willing to choose the ARM architecture Qualcomm processor is largely due to the adaptability of the ARM architecture to mobile smart devices. Although the ARM architecture is not as good as the Intel X86 architecture chip in terms of technology and function, the power consumption is far superior to the latter product. The lower power consumption makes the battery cruising time of mobile devices equipped with ARM chips longer, which is indispensable for mobile devices. However, some industry experts believe that: "The mobile chip market is focused on chip integration capabilities, that is, the integration of communication, GPU, GPS, video and many other functions in one chip. This highly integrated SoC chip is not good at Intel before So the biggest challenge for Intel in the future is how to change from a simple CPU design to an integrated SoC design. This is a fundamental change in the model. "
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