Nokia Symbian dropped smart phone first system

The issue of low gross profit margins for domestic mobile phone brands has also occurred in Nokia's smartphone product line. Recently, third-party market research firm StrategyAnalytics released a report showing that although shipments are much higher than Apple's, Nokia's smart phones (all Symbian systems) will lag behind Apple's 9% revenue.

Previously, research company Canalis said that the share of Symbian system mobile phones that had maintained its dominant position for 10 years had been surpassed by Google’s Android system models in the fourth quarter of 2010. However, Nokia, which had both lost revenue and sales, was still relying on the Symbian model before its unclear WP7 mobile phone was listed.

According to StrategyAnalytics data, the revenue of Apple, Nokia and RIM (Blackberry Mobile Phone Manufacturer) manufacturers accounted for 64% of the total revenue of the global smartphone market. The report said that despite this phase, Apple's shipments accounted for only 16%, accounting for 29% of revenue, ranking first. Nokia's overall shipments were higher than Apple's and its revenue share was only 20%, ranking second.

Nokia's "second revenue" does not represent Symbian's revenue. It also ranks second. "The major players in the smart phone market are fully tapping their potential. Dell last year also released a number of compelling smartphone products, including a hybrid smartphone and tablet product." Strategy Analytics Report Mentioned, Chinese manufacturers including Huawei and ZTE also have eye-catching performance in the low-end smart phone market.

The branded smartphones mentioned above are all Android operating systems. If the models using the system are regarded as a whole, the revenue figures should not be underestimated. According to the division of StrategyAnalytics, 36% of revenues outside Apple, Nokia and RIM are mainly from Android, webOS, and Microsoft Windows Phone7. Among them, Android accounts for the vast majority.

In fact, in addition to revenue, shipments of Nokia's Symbian smartphones have lagged behind A ndroid. The Canalys report shows that in the fourth quarter of last year, Android's share of the global smartphone platform market reached 33%, which is higher than 31% of Symbian and 16% of iOS.

“Behind Symbian-style microscopy is Nokia's active strategic readjustment in order to reinvent the wheel.” Yang Qun, chief analyst of Zhanguo strategy, believes that with the release of 2010 third-party research institutions' scorecards, the speed of Symbian's position has fallen far behind. Exceed Nokia's forecast.

According to the latest statement from Nokia’s president and CEO Stephen Elop, Nokia’s first Windows Phone 7 phone has been developed, but the scheduled sales time is still 2012. This means that in the next three quarters, Symbian, which has been designated by Nokia as a low-end product system, will have to be “wrapped” in some high-end models, continuing with the possible Apple iPhone 5 and The new version of the road is configured to compete with Adroid phones.