PCB: Promoting sustainable development with brand effect

At the 20th China International Electronic Circuit Exhibition (CPCASHOW2011) recently held in Shanghai, participants were gratified at the tremendous progress made in China's PCB industry and pointed out that they must consolidate the output value of PCB (printed circuit board) in China. It is the first place in the world where PCB companies must do their jobs. It is the first place in the world to produce PCB products and create a national brand. Continuously carrying out technological innovation and developing cleaner production.

National brands play an important role In recent years, China's printed circuit industry has accelerated its development, with national brands playing an important role. The “Second Excellent Brand of China's Printed Circuit Brand Enterprises” recently selected has played an important role in coordinating with the country’s promotion and implementation of the brand strategy and promoting the outstanding national brands in China’s printed circuit industry.

Wang Longji, vice chairman and secretary-general of China Printed Circuit Industry Association, said in an interview with a reporter from China Electronics News that Chinese PCB companies must not only master core technologies, enhance research and development capabilities, but also establish brand awareness in the process of rapid development. , Establish a brand development strategy that aligns with the international market. He said that it is expected that in 20 years, 20 to 30 PCB companies in China will become world-renowned and the output value of each company will reach 1 billion to 2 billion yuan, which will be among the top 100 PCB companies in the world. Column. “When it comes time, there will be no national PCB brand that can be heard! Therefore, the selection of excellent national brands will continue for us.” Wang Longji said.

Wang Aiguo, deputy general manager of Guangdong New Otsuka Environmental Engineering Co., Ltd., told the China Electronics News that China is the largest producer of PCBs. If there is no private brand, there will be no way for industry to become stronger. To do strong depends on brand promotion, relying on brand-name development of China's PCB industry. Wang Aiguo said: "After creating a brand, companies will strictly follow the rules. After all, branding is actually a standard."

Brands are the capital for enterprises to enter the market competition, and they are the golden key to win market, development and survival. Only with independent technology and high-quality products has the first step taken to develop, only the creation of their own brand can promote the sustainable development of the company. Xu Dihua, chairman of Guangdong Zhengye Technology Co., Ltd. believes that a company’s own brand must have its own technology to support it, and its own technology must also have its own brand to protect it. Chen Rongxian, general manager of Enda Circuit (Shenzhen) Co., Ltd., stated that PCB companies must also innovate their management methods and organizational structure to form systems and mechanisms conducive to brand growth.

Continuous Innovation to Increase the Sustainability of Business Development The PCB industry is a capital and technology-intensive industry with fast product updates. In the ever-changing market competition, if we want to win, we must continue to increase investment in R&D, and pay attention to R&D and technological innovation.

Zhou Jun, deputy general manager of Hunan Wanrong Technology Co., Ltd., said that innovation in the PCB industry should be reflected in three aspects: first, technological innovation. Domestic PCB companies must target technological innovations that have huge market potential and are not very competitive, such as HDI (High Density Interconnect Printed Circuit Boards), Rigid & Flexible Boards, All Printed Circuits, and Embedded Circuit Boards. Followed by environmental model innovation. From the designated environmental protection company to carry out environmental protection processing, the transition to the comprehensive utilization of plant resources, so that PCB companies in the unit cost more economic benefits, thereby enhancing the competitiveness of enterprises. The last is the innovation of the business model. At present, the homogeneity of PCB production in China is severe and it has a great impact on the product price. Therefore, it is necessary to form an industry alliance to protect the development of the PCB industry, pay more attention to cooperation in the business model, and achieve a win-win situation.

Xu Qiang, general manager of Shenzhen Bomin Electronics Co., Ltd., believes that the low-end, no core technology competition will make the company's development without stamina. "So our company invested heavily in research and development.

At present, the company has more than 30 patents. While acquiring the title of Shenzhen High-tech Enterprise, it also cultivates a large number of technical talents for the future development of the company. He said. At present, based on their own conditions, the company's products are developing in two directions: the first is large, that is, the development of large PCB area and high current and strong current; the second is small, that is, the area is small but the density High circuit boards, both of which are difficult technologies in the PCB industry.

The most talked about topic at this exhibition was all printed circuits. This technology for producing PCBs using the additive method was unanimously favored by those in the industry. Zhou Jun told reporters that in the printed circuit technology, the use of production, research and use of the model is very necessary, he said that all printed circuit technology is only a beginning, for the PCB industry, research and development has opened up a good start.

Jiangsu Ruibili Industrial Co., Ltd. independently developed digital high-speed industrial jet printing series of electronic equipment debuted at the show. With its new additive digital high-speed printing process, it has become a star of concern. Wen Cheng, the company's general manager, said in an interview with reporters that both the government’s professional counterparts and the industry associations saw the huge market for printed circuit technology. He called on the country to provide them with more financial support. It is possible to give them some industrial policy support. For example, companies that have taken the lead in implementing energy conservation and emission reductions can get some relevant subsidies because the implementation of low-carbon environmental protection will increase the cost, and a wastewater treatment plant will cost tens of millions of yuan from transformation to improvement. If this kind of investment is entirely borne by the company, in the unfair competition environment, the company cannot survive.

Xu Dihua said that the pace of PCB innovation must be accelerated, he believes that the current should be selected an industry chief of technology, grasp the direction of industrial technology development, put forward the industry's annual R & D topics and timely organization of industry research.

Cleaner Production and Promotion of Sustainable Development The PCB industry must truly implement clean production to achieve sustainable development. It must do a good job of the “three wastes” discharge, energy conservation, emission reduction, efficiency increase, and cleaner production. Wang Longji said that while pursuing its own development, PCB companies have fully realized the importance of energy saving, emission reduction and emission reduction, and actively adopted advanced scientific and technological means to reduce pollutant emissions, while accomplishing the goals of energy saving and emission reduction. Improve your own competitiveness. At present, the PCB industry has mastered the world's most advanced three-waste treatment technologies. Three-waste management companies have sprung up and require companies to carefully identify and obtain advanced technologies recommended by the Ministry of Environmental Protection, the Ministry of Industry and Information Technology, the National Development and Reform Commission and the Ministry of Science and Technology. The three waste management companies really play a role.

Xu Chang believes that the waste value of the PCB industry is as high as more than 20 billion yuan. As long as we integrate multiple resources, optimize related policies, rationally allocate resource elements in the PCB regeneration value chain, and construct a harmonious and sustainable development system for environmental protection and energy conservation and emission reduction, the environmental protection issues of the industry will be fundamentally resolved. “Our company has always regarded environmental protection as an important process and invested a great deal in environmental protection. The project of 150 million yuan will use 20 million yuan for light environmental protection,” Xu said.